INTERNAL LINKS
Macrotrend™ INTERNAL LINKS is a unique, site-wide internal link equity optimization technology used to achieve broad ranking, indexation, and conversion improvements for existing and new pages on enterprise sites.
How it works
INTERNAL LINKS is a highly unique technology, not available from any other competitors in the market. It enables the site-wide management of internal link equity within a domain – giving the digital marketing team a powerful tool for targeting where and what to improve organic rankings for across millions of pages.
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Without such a tool, all internal link equity is controlled by the normal navigational hierarchy. However, that is designed only for Users to find what they need. It does not allow marketers to tell Google what is important to your business – the most valuable content to rank well on.
Applying site-wide INTERNAL LINKS technology leads to significant improvements in rankings for tens of thousands of keywords, an increased number of indexed pages, increased number of keywords ranking, and improved conversion rates. It is a powerful tool to expose new search volume opportunity and overcome the negative impact of Google Updates.
In over a decade, no Google Update has ever penalized the management of a site’s own internal links. MMG’s INTERNAL LINKS technology is smart, safe, and sustainably provides ongoing value over the long term as it is continuously optimized.
Benefits
IMPROVE RANKINGS
Boost ranking for tens of thousands to hundreds of thousands of keywords across your current search verticals
INCREASE PERFORMING PAGES
Increase the number of pages across your site generating traffic and orders
INCREASE KEYWORDS RANKING
Rank for a broader variety of terms on existing pages
IMPROVE CONVERSION RATE
Improve conversion with traffic from new mid and long-tail keyword rankings
LOW INTERNAL RESOURCES
Maintain a low impact on IT and Marketing team resources as we perform +90% of the work
IMPROVE INDEXATION
Boost indexation for existing and new pages
NEW SEO OPPORTUNITY
Identify undervalued content and promote it based on search demand
DRIVE BUSINESS PRIORITY
Promote content based on value to the business as well as the market